MY BACKGROUND

During my six years at 288 Group Ltd, I produced and edited a wide range of video content for Change Checker and The Westminster Collection, two of the UK’s leading collectables brands. Please read below to gain a further understanding of my contribution to both brands and their video content.

CHANGE CHECKER

At Change Checker, I played a key role in reshaping the brand’s video identity and expanding its online presence across YouTube, TikTok, and other social platforms. I produced and edited a wide range of video content — from educational explainers and live coin hunts to studio discussions, vox pops and short-form social campaigns.

Through consistent storytelling, creative editing, and attention to audience engagement, I helped to grow the Change Checker YouTube channel from 6,300 to 42,900 subscribers and supported the growth of a TikTok following of over 113,000, with individual videos reaching audiences of more than 2 million!

I also conceptualised new recurring formats such as the Fact File series, which became one of the brand’s most successful evergreen strands, and took responsibility for scripting, voiceover, and brand communication to ensure each video maintained a professional yet approachable tone.

Collaborating closely with the marketing and design teams, I introduced new visual standards and motion design elements to modernise the brand’s look and feel, strengthening consistency across video, web, and social output. This combination of creativity, organisation, and cross-team collaboration helped position Change Checker as an engaging and educational voice within the collectables community.

THE WESTMINSTER COLLECTION

At The Westminster Collection, I produced and edited product-focused videos designed to showcase the artistry, craftsmanship, and historical significance behind collectable coins, medals and more recently pin badges. My work included unboxings, launch trailers, and feature pieces that highlighted design details while strengthening the brand’s premium visual identity.

Working closely with product managers, designers, and copywriters, I helped translate complex stories into clear, visually engaging narratives that resonated with collectors. I refined my skills in motion graphics, studio editing, and product storytelling to deliver high-quality, brand-consistent content that both informed and inspired customers.